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Market Niche Penetration Strategies

 

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Sales results from a Market Niche Penetration Campaign for an Outdoor Equipment Manufacturer .  The company realized a 739.9% return on allocated monies budgeted for the campaign. . . . . . . . .


Industry Specific

Market Niche Penetration Strategies

 

Dollar & Percent Sales Compared to Moneys Budgeted for Market Penetration Strategy -  

Actual sales results for an Outdoor Equipment Manufacturer

 

MONTHS

Dollar Sales Generated per each $1,000 Budgeted for Market Penetration Strategy

 Percent Sales Generated per each $1,000 Budgeted for Market Penetration Strategy 

End of 1st Month

$ 428

42.8%

End of 2nd Month

$ 409

40.9%

End of 3rd Month

$ 1,228

122.3%

End of 4th Month

$ 1,428

142.8%

End of 5th Month

$ 1,045

104.5%

End of 6th Month

$ 1,078

107.8%

End of 7th Month

$ 935

93.5%

End of 8th Month

$ 948

94.8%

Total Dollar Sales Generated per each $1,000 Budgeted for Market Penetration Strategy

$ 7,499

 

 Total Percent Sales Generated per each $1,000 Budgeted for Market Penetration Strategy 

 

749.9%

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
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